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Andy Hobsbawm - inspiring people and changing behaviours
- Posted: 7th December, 2010
- Video: FLV /
- 140 MB
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ANDY HOBSBAWM
"I think creativity is a critical ingredient in future sustainability, that can change green living from something the ought to do, into something they actually want to do. "
Andy co-founded award-winning environmental movement Green Thing (Dothegreenthing.com) which inspires people to lead a greener life. Since 2007, people from 205 countries/territories have saved over one million tonnes of CO2.
Green Thing has won “Best Green Digital” two years in a row at the prestigious UK Green Awards. In June 2010, Green Thing was awarded the annual prize at the Cinemambiente (Environmental Film Festival) in Turin for "Communicating The Kyoto Protocol".
Previously, Andy established the first international Internet agency in 1994 and was a founding director of leading British new media company Online Magic which merged with Agency.com in 1997. As European MD then Chairman from 2003-2009, Andy helped guide and was a spokesperson for Agency.com with his unique insight into the continual evolution of the interactive medium.
He was listed among the 100 top digital influencers in 2010 by Wired UK and has previously been recognized by industry professionals as one of most influential 100 individuals who have most contributed to the development and growth of e-commerce and the Internet in the UK over the last decade. In Campaign Magazine he has been voted New Media Innovator of the Year and named by industry peers as one of the most admired digital pioneers. Andy is also an honorary member of the Scientific Committee of AICA (International association for environmental communication) and a trustee of Jonathon Porritt’s sustainable development charity Forum for the Future.
Currently Andy consults on digital media and serves as a non-executive director for various online businesses. In 2009 he co-founded ‘internet of things’ software company Evrythng.net.
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